Is ‘Quiet Quitting’ Just Setting Boundaries? Unpacking the Viral Work Trend

The Rise of ‘Quiet Quitting‘: A New Name for an Old Struggle?

The term “quiet quitting” has exploded across social media, becoming the latest buzzword to capture the zeitgeist of our work-weary world. But is it truly a new phenomenon, or simply a fresh coat of paint on the age-old struggle for work-life balance?

At its core, “quiet quitting” describes the act of doing the minimum requirements of your job description – no more, no less. It’s about opting out of the hustle culture expectation of going above and beyond, of consistently exceeding expectations in pursuit of that promotion or raise. While the term might be new, the sentiment it embodies feels deeply familiar to anyone who has ever felt burnt out, undervalued, or simply uninspired by their work.

The Origins of ‘Quiet Quitting‘: Understanding the Trend

The phrase itself is attributed to TikTok user @zkchillin, whose video on the topic went viral in July 2022. Since then, it has sparked countless articles, think pieces, and social media debates, quickly transcending the digital sphere and entering the public consciousness.

This sudden surge in popularity suggests that “quiet quitting” resonates deeply with a significant portion of the workforce. Many see it as a reaction to the increasing demands placed upon employees in today’s hyper-connected, always-on work culture. The COVID-19 pandemic further blurred the lines between work life and personal life for many, leading to burnout and a reassessment of priorities.

Photo of two people having a conversation in an office, looking relaxed and engaged.